Think about successful consumer brand like Dangote or Coca-Cola. You will understand what being a strategic brand mean. Now imagine that your brand is competing against any of these brands. The question is, is your brand strong or branded enough to survive the the competition? Hmmm!
A brand strategy is inevitable for products and services because it creates insight on how you can meet your customer expectations, know your prospective customers, crush competition, and build strong brands. So when you brand your business, you build your reputation; you improve your name for proper recognition and you build trust and credibility in the consumer markets.