Do you really need a website for business? Believe me, the answer is yes. There aren’t any businesses that can keep functioning without a web presence, and in fact, there’s no reason not to have one. Your business website can be a very effective marketing tool and it can be your online curriculum vitae. There are quite a lot of benefits attached to having a business website.
Every day more and more people go online to find information. It is convenient and faster than any other media such as magazine, newspapers, radio, and TV.
Today, having a business website has become a normal thing that customers expect all companies to have one.
Being present on social media is fine, but it’s no different from a channel such as advertising in the newspapers or radio. Your business needs an online presence; a website where your social media followers can be redirected to showcase your products and services to them.
Today, customers find it easier to search the internet when they need information about a certain product or service. They reach for their mobile phone or laptop and search on Google conveniently for anything they need.
So Why Do You Need a Website?
For Brand Awareness
You know that great feeling and satisfaction you get when people recognize your work or business? Well, by having a business website you can show off your business and take pride in it.
To Attract More Customers
More than 2 billion people visit the internet every day, and 80% of which purchase something, or contact a company or business. So if you are with no website, you will be missing the whole customer engagement and attraction.
For Business Value
Have you tried requesting for a business loan of lately? It’s not easy to process, however if you try and the manager of the bank refuses and asks to see your website, you better have a pretty good one. It is not limited to banks alone, your business value will be lower in the sight of everyone – especially your customers.
Helps to showcase your work (portfolio)
Irrespective of the type of business you do, a business website is a nice place to showcase your work. By incorporating your past works in your portfolio or image gallery, and by showing your testimonials, you can speak to your audience what makes your business stands out.
It Allows You to Communicate with Customers
Your business website could be seen as your online catalogue or brochure. Information about your goods and services can easily be updated and revealed to your customers easier and faster. Your customers are fully and quickly aware and kept in the loop about your new products, special promotions, upcoming events, or new available services. In a nutshell, your website can provide the latest information about your business.
A website reduces costs
A good website reduces marketing costs. Buying advertising space, whether it’s a newspaper ad, billboard or radio spots, can be expensive. In addition is the burden of the hours spent trying to figure out the perfect words to say in a limited space. A website is an unlimited number of full-page ads that you can change any time!
For Customer Support
With ticketing system integrated on your business website, it is now easy to over help to your customers online which helps to reduce drastically the cost of customer support. Or by just including FAQ page on your website.
You get a Bunch of Email Customization – e.g. firstname.lastname@example.org
I know there are other ways to do this, but by having a website you can have your own email email@example.com. It is more professional and easier to remember. I know you love your firstname.lastname@example.org, but it doesn’t really resonate with customers.
To Crush Competitions
Have you ever wanted to start a business of your own but don’t know how to compete with both the equals and all the big brands out there? I can assure you that by creating a beautiful website with a strategic business plan behind it you can crush both the equals and the big guys to pieces.
For Instant credibility
Today, quite a lot of people go online to search for the products or services they need. Your small business will gain credibility by having a website. Well, when you don’t have one, your potential customers will patronize your competitors that do.
When it comes to making those sales, have you ever had difficulties or challenges? How about the time you’re trying to convince someone that your business is the real deal? With a well-designed website you can spread instant credibility with people. You get to provide your prospective customers the coolest proof that you are indeed the best in the business and then give them reasons to patronize your business.
So… why do I need a website? Can you think of a couple of reasons why you shouldn’t? I really don’t think so!
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